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    <loc>https://5050frames.com/team/zack-savage</loc>
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    <lastmod>2024-05-11</lastmod>
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      <image:title>Team - Zack Savage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://5050frames.com/team/rob-kellett</loc>
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    <lastmod>2024-05-11</lastmod>
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      <image:title>Team - Rob Kellett - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://5050frames.com/team/dylan-hopp</loc>
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    <lastmod>2024-05-11</lastmod>
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      <image:title>Team - Dylan Hopp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://5050frames.com/team/tina-vallarta</loc>
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    <lastmod>2024-05-11</lastmod>
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      <image:title>Team - Tina Vallarta - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://5050frames.com/team/chris-farmer</loc>
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    <lastmod>2024-05-11</lastmod>
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      <image:title>Team - Chris Farmer</image:title>
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  <url>
    <loc>https://5050frames.com/team/becci-sotelo</loc>
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    <lastmod>2024-05-11</lastmod>
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      <image:title>Team - Becci Sotelo</image:title>
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  <url>
    <loc>https://5050frames.com/team/yandriel-silverio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/70d52763-2d52-49eb-ad1f-eeb1ff928c92/yandriel+skate+photo.jpg</image:loc>
      <image:title>Team - Yandriel Silverio</image:title>
      <image:caption>https://www.instagram.com/p/B3NAuCHhoH8/</image:caption>
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  <url>
    <loc>https://5050frames.com/team/stefan-brandow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/94b6edb4-daa0-4214-902e-92d4a2775f62/269000582_281244240514561_1169490207662216993_n.jpg</image:loc>
      <image:title>Team - Stefan Brandow</image:title>
      <image:caption>https://www.instagram.com/p/CXi7GdHLZ7O/</image:caption>
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  <url>
    <loc>https://5050frames.com/team/scotty-crawford</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1559090218632-YU9MQNJOJTKQ1JYRKM5K/46072922_364307334336367_871111072610633181_n-1.jpg</image:loc>
      <image:title>Team - Scotty Crawford</image:title>
      <image:caption>https://www.instagram.com/p/BrEPSBnF3_l/ Photo: Joe Atkinson</image:caption>
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  <url>
    <loc>https://5050frames.com/team/sacha-lopez</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/77f0ff50-7688-404c-9d51-a3ccdac6471f/frver+a+soul+sacha.jpg</image:loc>
      <image:title>Team - Sacha López</image:title>
      <image:caption>https://www.instagram.com/p/Ccl3X7wKSDM/</image:caption>
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  <url>
    <loc>https://5050frames.com/team/matt-lyon</loc>
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    <lastmod>2024-05-11</lastmod>
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      <image:title>Team - Matt Lyon</image:title>
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  <url>
    <loc>https://5050frames.com/team/jon-fromm</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1562081161723-ELSAW8RXOTU97J3X2M7C/public.jpeg</image:loc>
      <image:title>Team - Jon Fromm</image:title>
      <image:caption>photo: @steve_steinmetz</image:caption>
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  <url>
    <loc>https://5050frames.com/team/jon-cooley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1562082036590-726A7GU94BC1413DU33W/public.jpeg</image:loc>
      <image:title>Team - Jon Cooley</image:title>
      <image:caption>https://www.instagram.com/p/BzZRzN_h0xV/ photo: @thejhampden</image:caption>
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  <url>
    <loc>https://5050frames.com/team/chad-tannehill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1559089823977-S2D0Z6YIO7EV7HS9M7JP/40246495_975789259269634_6351317581734640287_n.jpg</image:loc>
      <image:title>Team - Chad Tannehill</image:title>
      <image:caption>https://www.instagram.com/p/BnZ7dTmlD2N/ Photo: Ryan Loewy</image:caption>
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  </url>
  <url>
    <loc>https://5050frames.com/history</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518877298380-RVZWKXFV8Y7KITHKFDQV/randy-ad.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909649321-I5CJI7C7ELP87BDEG86L/25734103_757994294391404_7957576977314135514_o.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518877745240-TGN3KSUOSXKNBTUOJM75/history3.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901320592-51CWPXYUOU04QAX54RQG/25586838_756788007845366_1652234883492905804_o.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909721124-EP4QFC5SGUVG00ICRMER/26172734_760595157464651_320633126144810257_o.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518877298380-RVZWKXFV8Y7KITHKFDQV/randy-ad.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518877745240-TGN3KSUOSXKNBTUOJM75/history3.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909649321-I5CJI7C7ELP87BDEG86L/25734103_757994294391404_7957576977314135514_o.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901320592-51CWPXYUOU04QAX54RQG/25586838_756788007845366_1652234883492905804_o.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909721124-EP4QFC5SGUVG00ICRMER/26172734_760595157464651_320633126144810257_o.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/original-5050-frames</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1515605565613-H7EO0BVTZ7EYCUM5JOWT/history2.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The Juice System wasn't a thing yet, that heel plate was just for stability and not performance. You can see how short it was.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1515605606620-GC57SYWOIJZZE33BI0YD/history3.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The original design had a recessed area for 50/50 grindplates, which was eventually scrapped in favor of standardization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1515605619883-TSJYGDFX7I7V79FQSMOI/history1.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>You can see the anti-rivets were designed to use the same hole pattern at the Roces Majestic 12. These anti-rivets were a small hex vs the phillips head we ended up shipping with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1515605685459-4TNNIH2ZNWB3IN03KFJK/history4.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The original prototypes were designed to fit the Roces majestic 12. The frame would be standard but the base plates could change to accommodate different boots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518878530366-6ILO2M6UKLHF8T5KFQ2P/25299951_752097358314431_5193823007472351555_o.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>Jon Julio was the first person to skate the frames, here at the Realm ramp down in Costa Mesa. These were the original baseplates, before the Juice System rear baseplate was introduced. (thanks Blade Museum for the DB ad scan)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518878611033-01AYTD72OL1IY0ZG99JO/24909849_752488438275323_5484724427635706279_n.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The frame setup Jess Dyrenforth is testing here includes the Juice System rear baseplates. They were much wider and angled out to help lock onto grinds. The name Juice came from Jon Julio saying “I’m feeling the juice” after trying them on ledges. (Photo courtesy of Blade Museum).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890472519-56OZ23APANL0IPFOX1UJ/25289487_752997661557734_2102083789682601760_n.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The first frame ad featured Jon Julio and Champion Baumstimler. It ran in Daily Bread issue 20, which hit in January of 1998.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890499934-IQNKWP20QSO14SEY6HSS/25348709_753405001517000_2738197925654506577_n.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The frames that first hit the market were machined out of solid blocks of UHMW in California. They were made in white and grey. The UHMW proved to be too soft for skating (the axel holes would stretch out after multiple gaps) so only a few hundred were made. Thanks to Daniel Rolling Michel for the picture of his mint condition frames from the USD Classic Throne Facebook group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890596099-RO8F9Q0NGP9KY07P4KSC/25498110_755963467927820_6430903959137432885_n.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>This was a frame machined out of solid UHMW. The material was amazing for grinding but was too soft for gaps.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/moulder-5050-frames</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890696014-SP5BX59EARK0A6TSSC9R/25396285_755522581305242_8666366832819520403_n.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>We started testing the first moulded 50/50 frames in 1998. They were poured in California, available only in “medium” size, and were solid black with UHMW baseplates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890729115-463YKMXLI3TENTW1JUPM/25438907_755962907927876_6610796550735159007_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>After testing for a few weeks we knew the moulded frames were going to be good. Jon Julio was featured in the first ad highlighting the technical benefits of the frame and the Juice System.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890768204-MVY7EQSE4GF9HZFX8VT4/25487583_755962911261209_413371603131771860_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>Interestingly, the ad for the international market focused more on the skating. This might also be the first time "Feeling the Juice" was used.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890795723-V127MKUAASFJBVTQ2PW6/25488092_756412357882931_9138744187980622051_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>This shot of Jon Julio was taken a few months after the original 50/50 frame ad and features a black juice system with his pro model grindplate. This was very close to what his USD Throne ended up as.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896795067-X7NR63QHCV3L9UQK3Y64/25498147_756412347882932_9195914781646195748_n.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>The first pro model skate with 50/50 frames was the Jon Julio USD Throne, shown here in 1998. The final production looked a bit different, and it was only available in the US thanks to Scott Walker, but it was an incredible skate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896840330-KOMG9S02UVZ1GCHAS1RQ/25586838_756788007845366_1652234883492905804_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>In 1999 we moved the frame molds to China to get better pricing and faster production. The first run had silver paint in the logo and a hang tag with Jon Julio and Josh Petty. If you have a pair of frames without paint, they were made in the USA!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896881509-LTF8JU34I74JXBOSWQL1/25588107_756788011178699_4479575935017681476_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>The inside of the hang tag explained some of the features of the 50/50 frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896914928-Z2J9EB3HINEQGB2HYNSQ/25587746_756788041178696_6231112594351850842_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>The outside of the hang tag had pictures of Jon Julio and Joshua Petty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896951078-MVQF409QKAJEX9I76ADO/25551892_756788004512033_2946844054905019249_n.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>This is what the frame packaging looked like fully flattened. The box was designed in Huntington Beach, we provided the artwork. The skater in the silouette is Champion Baumstimler. (pro tip: If you lined up multiple boxes on a shelf, the FIFTY50 and the red stripes would match up)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896986386-9B0NZONNGXU4A9HUAO8Y/25586826_756788031178697_8167907427477031478_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>Frames, baseplates and axles were sold aftermarket as a replacement or for customization. We sold the baseplates in sets of two rather than sets of four, assuming people would wear down the soul on one side faster than the other.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518897016198-D4AWHRSFOGD8J8MIRSC0/25587958_757220224468811_1497850425214305823_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>Jon Elliott was the first rider to test the 50/50 Razors adapter plates and provided a ton of feedback on how they could be improved. This ad with Jon ran in Daily Bread issue 33 around Winter 1999.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518897035030-HBTDMIE0YOPSYQ2PBQV6/25626027_757220197802147_3270242491923217846_o.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>The Razors adapter plates were made out of aluminum and required the skater to drill into their boots to mount.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518897057512-9SRX2B2VT9PLO4OI3IRH/25498506_757220191135481_8500812726201870410_n.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>This is the front Razors adapter. The cutout was notched so it would fit over the end of the Razors soul.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518897079412-GFOKJMDUAKLY5DGZONKI/25550276_757220194468814_213446303517160478_n.jpg</image:loc>
      <image:title>Molded 50/50 Frames</image:title>
      <image:caption>This is the back adapter. It was really thin, maybe 4mm at the most, which was enough to hold the frames securely.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-19</lastmod>
  </url>
  <url>
    <loc>https://5050frames.com/ufs-frames-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901688926-QSJ2GRNQF5KV04QFYY0U/26023826_759262967597870_652918142184147411_o.png</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>In late 1999, 50/50 along with Salomon, Razors, USD and other companies started discussing the idea for UFS. We were all tasked to come up with a mounting standard by ourselves, then we were to meet and share our designs. Our design was based off the existing 50/50 frames but with two protruding mounts to allow for easier mounting to the boots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518908991672-6SB72PX9U5XTEQV5PBT6/26171084_759635907560576_8113359632552493087_o.png</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The first drawings for the 50/50 UFS frames were submitted to our manufacturer in November of 2000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909014467-W0489C07VFCW61IODXJP/26171645_759637274227106_4816454169395972274_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>While waiting for the first UFS prototypes, we created a 3D rendered frame ad with the drawings in January 2001. This ad was never released, nor was the racing stripe or debossed logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909041313-YU8ZP5OE4XEZ7YJ077QZ/26172431_759638187560348_6170813608161889234_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>This Dominic Sagona 50/50 ad was the first public image of what the UFS frame was going to look like. Even though it was just a drawing, we wanted to show that we were 100% behind the UFS project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909074771-WJ4H1PKHIHEIIAL082U9/26173012_760115117512655_291686085909073247_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The first machined samples of the 50/50 UFS frames were delivered in late February 2001. These were machined out of a solid block of nylon, not designed for skating but for size and style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909101430-H3Z09RV9K6F60MBU5T6C/26025946_760115114179322_7712899912485573620_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The first machined samples of the 50/50 UFS frames were delivered in late February 2001. These were machined out of a solid block of nylon, not designed for skating but for size and style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909125467-IMOVRRKGUXQJ2WDQJKGK/26172734_760595157464651_320633126144810257_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The UFS frames used the same 6mm hardware as the original molded 50/50 frames used. They looked so clean!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909147476-A0ILA5KIRHWFO0ZMBC85/26063332_760595164131317_4607791586468204614_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>This is a prototype Salomon skate they gave us for testing the UFS frames. This was the first time we'd ever seen a complete UFS skate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909169823-UBCL3FFPCZQ75LGZLXYM/26170736_760595160797984_314278354717422186_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The small UFS 50/50 frame was actually the same 250mm 1-&gt;4 length as the medium. The only difference was cosmetic, which we achieved by a mold insert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909190568-SFNRQV1GFIFHKK3Q4Q5G/26170268_761518327372334_303486765211756020_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>While we were making tweaks to the frames and working on the mold, this Robert Guerrero sequence ad hit right around his VG17 profile in Summer 2001.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909215412-CPL4K8UREQVWPEJA32QC/26116315_761518594038974_7161852194665264693_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The first molded frame samples came in April of 2001, which is when we shot this Jon Julio ad. The frames he was holding were the first samples and were solid black, we added the patch in Photoshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909251496-U0P39DENUGK2NDKVEF7F/26171811_762280140629486_4690341223290011748_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Fabiola Dasilva had one of the first pro model 50/50 UFS frames, shown in this ad from June 2001.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909274430-SSDCTAFNRSGQMWQ36CRZ/26198099_762752127248954_4015839451392051903_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>This 50/50 UFS frame ad hit in Fall of 2001. It detailed the features of the 50/50 UFS frames and showed the three initial release models; Jon Julio, Fabiola Da Silva and the red team frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909311336-P2BNN3IDSWHCCYMV4Y8Z/26220870_763639383826895_7086056482273204461_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>After the initial round of three frames shipped, we started working on the next release. Joshua Petty got the first of the new ads featuring his pro model.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909337130-QMVNG984YAGA07P8W9OU/26231567_764579617066205_1542912367137495835_n.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The 50/50 Pro Model for Louie Zamora was one of our favorite sequence shots ever. An incredible switchup, shot up close by Jess, the fisheye made this curved ledge look wavy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909366941-LOUYI2RE2HW3WFWPRJ0E/26240686_766070536917113_5588632200402505121_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Rachard was one of the few skaters to have two Pro Model frame ads, this one showing in Europe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909390111-N1DA4W9RMKU2FG3C8V5O/26756421_766070790250421_4041011351612540887_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Rachard Johnson had the next Pro Model 50/50 UFS frame, shown in this Daily Bread ad in February 2002. With his huge hops, Rachard could get up on ledges most people would only dream of.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909412537-T2U8BKGZB26SKKPIMJ31/26841292_766072500250250_8249548152784768040_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Rachard Johnson's Pro Model 50/50 UFS frame packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909436291-8FDCHELQDFO1HX39I0AC/26841052_767687646755402_4217344802279686381_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Dominic Sagona didn't get an ad for his UFS frame, since he was in the original UFS frame ad a year earlier. This was the photo we used for the frame packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909459042-JOVCW8MFYL43LI5MMYNQ/26240669_768542360003264_1336895781445502419_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>This Jon Julio ad hit around Summer of 2012 with his series 2 50/50 UFS Pro Model frame, now in grey and black.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909482170-CAGN62HKWDVG9AEI8I0D/26849969_768542350003265_1770151035485759019_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Jon Julio's series 2 50/50 UFS frame in packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909505225-80J92I2FFPIX0UHXHKO6/26907134_769296306594536_6371821582542366932_n.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Towards the beginning of 2002 we got some 50/50 UFS frames made in a clear material. These weren't designed for skating but we could see what the structure of the frames was like. Of course we skated them anyway.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909523897-WEBVF5PG9D0AXM0JJVRD/26904656_769296309927869_8465050645530721180_n.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Towards the beginning of 2002 we got some 50/50 UFS frames made in a clear material. These weren't designed for skating but we could see what the structure of the frames was like. Of course we skated them anyway.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909542665-88H1IIQTPJZ9U0IJ0KLM/27024174_769296313261202_6327267802642697037_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The clear 50/50 UFS frames looked incredible on a pair of the new Rollerblade Access skates.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/pro-model-frames</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901518411-TJU1X0KEYOLMSDDKJ0DN/25790950_757609404429893_8369356075576677827_o.jpg</image:loc>
      <image:title>Pro Model Frames</image:title>
      <image:caption>Brian Shima had the first 50/50 Pro Model frame ad, shown in Daily Bread issue 34. This was also the first sequenced ad, shot in late 1999 by Jess Dyrenforth in Alameda, California. Brian was still skating the UHMW frames during the shoot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901546842-DYFRT8UFNXJ8995T7X1T/25734103_757994294391404_7957576977314135514_o.jpg</image:loc>
      <image:title>Pro Model Frames</image:title>
      <image:caption>Jon Julio was in the second pro frame ad, shown in Daily Bread issue 35 around December 1999. Another sequence shot by Jess Dyrenforth, this one showcased Jon's yellow frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901573745-ZP77MMSYBRH7YRK1JA9T/26060411_758845187639648_3955241609842713289_o.jpg</image:loc>
      <image:title>Pro Model Frames</image:title>
      <image:caption>The April 2000 50/50 ad in the Skate House catalog showed 8 different frame colors. This ad also included a callout to the Salomon baseplates, which were to mount 50/50 frames on the Salomon ST-8 skate. That never happened due to UFS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901603206-7EKTA3JFBGCINMLGAB7A/26025767_758845190972981_1867833004425666797_o.jpg</image:loc>
      <image:title>Pro Model Frames</image:title>
      <image:caption>This is the April 2000 50/50 ad in the Skate House catalog. We're up to 6 different colored frames and a whole mess of parts and adapters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901627260-KX5W6H45CZRXBQ7TL97N/26116125_758845184306315_8840549097888652649_o.jpg</image:loc>
      <image:title>Pro Model Frames</image:title>
      <image:caption>The peak of 50/50 frames was visiable in this September 2000 Skate House ad. 12 different colors. You can see the different skates that were compatible as well.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/antirocker-wheels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581196035301-W5B3UI9VH9JF7HMEK9DO/P1020031.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581195854833-W3PXCUOF9C2J7FPKH779/P1020040.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581196073016-D66OUH6RMZJCTTYUADME/P1020035.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581195930458-HXQLFVDBFO6807FSXGOO/P1020044.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581195917917-ZRPNOI95NDX81FBME2C9/P1020038.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581195904046-SQP7AMAKE605S549XG2N/P1020043.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581196159416-EZYQFK1WO0YR0H8AP5BM/P1020032.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581195731370-VYTKLQMUCR3H8ZOV0XS4/P1020034.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581195752263-6HJ9SWNCDP6FL3T22BBV/P1020036.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581195756681-4IDDFY156YFS91ACFCNU/P1020028.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581196097897-C6BIJFBVODLZ430EPO6H/P1020041.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581196104429-QXAPLMJVMRHM0Q0G4V6M/P1020042.jpg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1581380395129-ZTKWN5460F5MHWKF58MS/IMG_4307.jpeg</image:loc>
      <image:title>Antirocker Wheels</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/team-list</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/6a925a59-9ff7-43a0-8795-b559287f49f2/E24FAAC0-18B3-4125-A098-536CA3EEDE49.jpg</image:loc>
      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/bf22ce47-2c15-4575-9d20-9c304938de14/tina.jpg</image:loc>
      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/75f9af8e-724c-4b53-88e1-61d558819cac/269000582_281244240514561_1169490207662216993_n.jpg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1588373094569-JK9UBHJ2DWQPS8TVIAI2/image.png</image:loc>
      <image:title>Team</image:title>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Jon Fromm Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Jon Fromm Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jon Fromm Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sacha Lopez Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/5bcb6fa7-f73d-4fe2-ae32-19987988fbde/ad.jpg</image:loc>
      <image:title>Sacha Lopez Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/f629c333-14b4-4c6c-ad4c-58953b9fddec/sacha+prime+angle.jpg</image:loc>
      <image:title>Sacha Lopez Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sacha Lopez Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/93b279b9-677a-4401-994d-471a305b0482/sacha+wall+flat.jpg</image:loc>
      <image:title>Sacha Lopez Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/f629c333-14b4-4c6c-ad4c-58953b9fddec/sacha+prime+angle.jpg</image:loc>
      <image:title>Sacha Lopez Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/d2370fd6-5d3c-4d98-9f10-20ffc5f6db7e/sacha+prime+antirocker.jpg</image:loc>
      <image:title>Sacha Lopez Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/5bcb6fa7-f73d-4fe2-ae32-19987988fbde/ad.jpg</image:loc>
      <image:title>Sacha Lopez Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://5050frames.com/research-triangle</loc>
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      <image:title>Jon Fromm Balance 2 Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jon Fromm Balance 2 Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://5050frames.com/jon-fromm-balance-2-frame-1</loc>
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      <image:title>Jon Fromm Balance 2 Frame (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://5050frames.com/jon-fromm-balance-2-frame-launch</loc>
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      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/06c61afd-3450-4b7e-bec1-b096ac0d5471/hoodie+on+white.jpg</image:loc>
      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/daa5b76d-1dd0-43dd-9d04-a7ba3ded0d4e/subtle+shirt+black.jpg</image:loc>
      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/475d66da-13c2-4464-8a32-599b7615f1d2/fromm+frame+shirt+combo.jpg</image:loc>
      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/475d66da-13c2-4464-8a32-599b7615f1d2/fromm+frame+shirt+combo.jpg</image:loc>
      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/7525c60d-89bb-4021-9a75-ab5b75a94ac2/fromm+balance+2+bundle.jpg</image:loc>
      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/9d1ec3f7-dd89-4a56-8415-873c280d13de/hat+on+white.jpg</image:loc>
      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Jon Fromm Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Scott Crawford Balance 2 Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Scott Crawford 50/50 Wheels</image:caption>
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    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/48ea5bc8-0b36-40d8-a6c7-9c814d280d51/frame+bundle+with+56.jpg</image:loc>
      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Scott Crawford Balance 2 Bundle</image:caption>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Scott Crawford Balance 2 Frame</image:caption>
    </image:image>
    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/50ec5e29-6c56-421b-8523-a5d8ae92b7dd/wheels.jpg</image:loc>
      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Scott Crawford 50/50 Wheels</image:caption>
    </image:image>
    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Scott Crawford Balance 2 Bundle</image:caption>
    </image:image>
    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Scott Crawford Balance 2 Frame Launch - Make it stand out</image:title>
      <image:caption>Scott Crawford Balance 2 Frame</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chad Tannehill Prime Frame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <changefreq>daily</changefreq>
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    <lastmod>2023-09-13</lastmod>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/75e59099-0d6a-48c4-974d-e19773092d38/wheels-profile.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1a623165-ebde-4a2e-abf0-24cf2a3b5425/wheels-hardness.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/pro-model-molded-frames</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901518411-TJU1X0KEYOLMSDDKJ0DN/25790950_757609404429893_8369356075576677827_o.jpg</image:loc>
      <image:title>Pro Model Molded Frames</image:title>
      <image:caption>Brian Shima had the first 50/50 Pro Model frame ad, shown in Daily Bread issue 34. This was also the first sequenced ad, shot in late 1999 by Jess Dyrenforth in Alameda, California. Brian was still skating the UHMW frames during the shoot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901546842-DYFRT8UFNXJ8995T7X1T/25734103_757994294391404_7957576977314135514_o.jpg</image:loc>
      <image:title>Pro Model Molded Frames</image:title>
      <image:caption>Jon Julio was in the second pro frame ad, shown in Daily Bread issue 35 around December 1999. Another sequence shot by Jess Dyrenforth, this one showcased Jon's yellow frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901573745-ZP77MMSYBRH7YRK1JA9T/26060411_758845187639648_3955241609842713289_o.jpg</image:loc>
      <image:title>Pro Model Molded Frames</image:title>
      <image:caption>The April 2000 50/50 ad in the Skate House catalog showed 8 different frame colors. This ad also included a callout to the Salomon baseplates, which were to mount 50/50 frames on the Salomon ST-8 skate. That never happened due to UFS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901603206-7EKTA3JFBGCINMLGAB7A/26025767_758845190972981_1867833004425666797_o.jpg</image:loc>
      <image:title>Pro Model Molded Frames</image:title>
      <image:caption>This is the April 2000 50/50 ad in the Skate House catalog. We're up to 6 different colored frames and a whole mess of parts and adapters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901627260-KX5W6H45CZRXBQ7TL97N/26116125_758845184306315_8840549097888652649_o.jpg</image:loc>
      <image:title>Pro Model Molded Frames</image:title>
      <image:caption>The peak of 50/50 frames was visiable in this September 2000 Skate House ad. 12 different colors. You can see the different skates that were compatible as well.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/new-gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890696014-SP5BX59EARK0A6TSSC9R/25396285_755522581305242_8666366832819520403_n.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>We started testing the first moulded 50/50 frames in 1998. They were poured in California, available only in “medium” size, and were solid black with UHMW baseplates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890729115-463YKMXLI3TENTW1JUPM/25438907_755962907927876_6610796550735159007_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>After testing for a few weeks we knew the moulded frames were going to be good. Jon Julio was featured in the first ad highlighting the technical benefits of the frame and the Juice System.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890768204-MVY7EQSE4GF9HZFX8VT4/25487583_755962911261209_413371603131771860_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>Interestingly, the ad for the international market focused more on the skating. This might also be the first time "Feeling the Juice" was used.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890795723-V127MKUAASFJBVTQ2PW6/25488092_756412357882931_9138744187980622051_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>This shot of Jon Julio was taken a few months after the original 50/50 frame ad and features a black juice system with his pro model grindplate. This was very close to what his USD Throne ended up as.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896795067-X7NR63QHCV3L9UQK3Y64/25498147_756412347882932_9195914781646195748_n.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>The first pro model skate with 50/50 frames was the Jon Julio USD Throne, shown here in 1998. The final production looked a bit different, and it was only available in the US thanks to Scott Walker, but it was an incredible skate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896840330-KOMG9S02UVZ1GCHAS1RQ/25586838_756788007845366_1652234883492905804_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>In 1999 we moved the frame molds to China to get better pricing and faster production. The first run had silver paint in the logo and a hang tag with Jon Julio and Josh Petty. If you have a pair of frames without paint, they were made in the USA!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896881509-LTF8JU34I74JXBOSWQL1/25588107_756788011178699_4479575935017681476_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>The inside of the hang tag explained some of the features of the 50/50 frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896914928-Z2J9EB3HINEQGB2HYNSQ/25587746_756788041178696_6231112594351850842_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>The outside of the hang tag had pictures of Jon Julio and Joshua Petty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896951078-MVQF409QKAJEX9I76ADO/25551892_756788004512033_2946844054905019249_n.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>This is what the frame packaging looked like fully flattened. The box was designed in Huntington Beach, we provided the artwork. The skater in the silouette is Champion Baumstimler. (pro tip: If you lined up multiple boxes on a shelf, the FIFTY50 and the red stripes would match up)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518896986386-9B0NZONNGXU4A9HUAO8Y/25586826_756788031178697_8167907427477031478_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>Frames, baseplates and axles were sold aftermarket as a replacement or for customization. We sold the baseplates in sets of two rather than sets of four, assuming people would wear down the soul on one side faster than the other.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518897016198-D4AWHRSFOGD8J8MIRSC0/25587958_757220224468811_1497850425214305823_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>Jon Elliott was the first rider to test the 50/50 Razors adapter plates and provided a ton of feedback on how they could be improved. This ad with Jon ran in Daily Bread issue 33 around Winter 1999.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518897035030-HBTDMIE0YOPSYQ2PBQV6/25626027_757220197802147_3270242491923217846_o.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>The Razors adapter plates were made out of aluminum and required the skater to drill into their boots to mount.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518897057512-9SRX2B2VT9PLO4OI3IRH/25498506_757220191135481_8500812726201870410_n.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>This is the front Razors adapter. The cutout was notched so it would fit over the end of the Razors soul.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518897079412-GFOKJMDUAKLY5DGZONKI/25550276_757220194468814_213446303517160478_n.jpg</image:loc>
      <image:title>Moulded 50/50 Frames</image:title>
      <image:caption>This is the back adapter. It was really thin, maybe 4mm at the most, which was enough to hold the frames securely.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1515605565613-H7EO0BVTZ7EYCUM5JOWT/history2.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The Juice System wasn't a thing yet, that heel plate was just for stability and not performance. You can see how short it was.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1515605606620-GC57SYWOIJZZE33BI0YD/history3.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The original design had a recessed area for 50/50 grindplates, which was eventually scrapped in favor of standardization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1515605619883-TSJYGDFX7I7V79FQSMOI/history1.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>You can see the anti-rivets were designed to use the same hole pattern at the Roces Majestic 12. These anti-rivets were a small hex vs the phillips head we ended up shipping with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1515605685459-4TNNIH2ZNWB3IN03KFJK/history4.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The original prototypes were designed to fit the Roces majestic 12. The frame would be standard but the base plates could change to accommodate different boots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518878530366-6ILO2M6UKLHF8T5KFQ2P/25299951_752097358314431_5193823007472351555_o.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>Jon Julio was the first person to skate the frames, here at the Realm ramp down in Costa Mesa. These were the original baseplates, before the Juice System rear baseplate was introduced. (thanks Blade Museum for the DB ad scan)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518878611033-01AYTD72OL1IY0ZG99JO/24909849_752488438275323_5484724427635706279_n.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The frame setup Jess Dyrenforth is testing here includes the Juice System rear baseplates. They were much wider and angled out to help lock onto grinds. The name Juice came from Jon Julio saying “I’m feeling the juice” after trying them on ledges. (Photo courtesy of Blade Museum).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890472519-56OZ23APANL0IPFOX1UJ/25289487_752997661557734_2102083789682601760_n.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The first frame ad featured Jon Julio and Champion Baumstimler. It ran in Daily Bread issue 20, which hit in January of 1998.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890499934-IQNKWP20QSO14SEY6HSS/25348709_753405001517000_2738197925654506577_n.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>The frames that first hit the market were machined out of solid blocks of UHMW in California. They were made in white and grey. The UHMW proved to be too soft for skating (the axel holes would stretch out after multiple gaps) so only a few hundred were made. Thanks to Daniel Rolling Michel for the picture of his mint condition frames from the USD Classic Throne Facebook group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518890596099-RO8F9Q0NGP9KY07P4KSC/25498110_755963467927820_6430903959137432885_n.jpg</image:loc>
      <image:title>Original 50/50 Frames</image:title>
      <image:caption>This was a frame machined out of solid UHMW. The material was amazing for grinding but was too soft for gaps.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://5050frames.com/ufs-frames</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518901688926-QSJ2GRNQF5KV04QFYY0U/26023826_759262967597870_652918142184147411_o.png</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>In late 1999, 50/50 along with Salomon, Razors, USD and other companies started discussing the idea for UFS. We were all tasked to come up with a mounting standard by ourselves, then we were to meet and share our designs. Our design was based off the existing 50/50 frames but with two protruding mounts to allow for easier mounting to the boots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518908991672-6SB72PX9U5XTEQV5PBT6/26171084_759635907560576_8113359632552493087_o.png</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The first drawings for the 50/50 UFS frames were submitted to our manufacturer in November of 2000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909014467-W0489C07VFCW61IODXJP/26171645_759637274227106_4816454169395972274_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>While waiting for the first UFS prototypes, we created a 3D rendered frame ad with the drawings in January 2001. This ad was never released, nor was the racing stripe or debossed logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909041313-YU8ZP5OE4XEZ7YJ077QZ/26172431_759638187560348_6170813608161889234_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>This Dominic Sagona 50/50 ad was the first public image of what the UFS frame was going to look like. Even though it was just a drawing, we wanted to show that we were 100% behind the UFS project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909074771-WJ4H1PKHIHEIIAL082U9/26173012_760115117512655_291686085909073247_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The first machined samples of the 50/50 UFS frames were delivered in late February 2001. These were machined out of a solid block of nylon, not designed for skating but for size and style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909101430-H3Z09RV9K6F60MBU5T6C/26025946_760115114179322_7712899912485573620_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The first machined samples of the 50/50 UFS frames were delivered in late February 2001. These were machined out of a solid block of nylon, not designed for skating but for size and style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909125467-IMOVRRKGUXQJ2WDQJKGK/26172734_760595157464651_320633126144810257_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The UFS frames used the same 6mm hardware as the original molded 50/50 frames used. They looked so clean!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909147476-A0ILA5KIRHWFO0ZMBC85/26063332_760595164131317_4607791586468204614_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>This is a prototype Salomon skate they gave us for testing the UFS frames. This was the first time we'd ever seen a complete UFS skate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909169823-UBCL3FFPCZQ75LGZLXYM/26170736_760595160797984_314278354717422186_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The small UFS 50/50 frame was actually the same 250mm 1-&gt;4 length as the medium. The only difference was cosmetic, which we achieved by a mold insert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909190568-SFNRQV1GFIFHKK3Q4Q5G/26170268_761518327372334_303486765211756020_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>While we were making tweaks to the frames and working on the mold, this Robert Guerrero sequence ad hit right around his VG17 profile in Summer 2001.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909215412-CPL4K8UREQVWPEJA32QC/26116315_761518594038974_7161852194665264693_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The first molded frame samples came in April of 2001, which is when we shot this Jon Julio ad. The frames he was holding were the first samples and were solid black, we added the patch in Photoshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909251496-U0P39DENUGK2NDKVEF7F/26171811_762280140629486_4690341223290011748_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Fabiola Dasilva had one of the first pro model 50/50 UFS frames, shown in this ad from June 2001.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909274430-SSDCTAFNRSGQMWQ36CRZ/26198099_762752127248954_4015839451392051903_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>This 50/50 UFS frame ad hit in Fall of 2001. It detailed the features of the 50/50 UFS frames and showed the three initial release models; Jon Julio, Fabiola Da Silva and the red team frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909311336-P2BNN3IDSWHCCYMV4Y8Z/26220870_763639383826895_7086056482273204461_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>After the initial round of three frames shipped, we started working on the next release. Joshua Petty got the first of the new ads featuring his pro model.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909337130-QMVNG984YAGA07P8W9OU/26231567_764579617066205_1542912367137495835_n.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>The 50/50 Pro Model for Louie Zamora was one of our favorite sequence shots ever. An incredible switchup, shot up close by Jess, the fisheye made this curved ledge look wavy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909366941-LOUYI2RE2HW3WFWPRJ0E/26240686_766070536917113_5588632200402505121_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Rachard was one of the few skaters to have two Pro Model frame ads, this one showing in Europe.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909390111-N1DA4W9RMKU2FG3C8V5O/26756421_766070790250421_4041011351612540887_o.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Rachard Johnson had the next Pro Model 50/50 UFS frame, shown in this Daily Bread ad in February 2002. With his huge hops, Rachard could get up on ledges most people would only dream of.</image:caption>
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    <image:image>
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      <image:title>UFS Frames</image:title>
      <image:caption>Rachard Johnson's Pro Model 50/50 UFS frame packaging.</image:caption>
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    <image:image>
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      <image:title>UFS Frames</image:title>
      <image:caption>Dominic Sagona didn't get an ad for his UFS frame, since he was in the original UFS frame ad a year earlier. This was the photo we used for the frame packaging.</image:caption>
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    <image:image>
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      <image:title>UFS Frames</image:title>
      <image:caption>This Jon Julio ad hit around Summer of 2012 with his series 2 50/50 UFS Pro Model frame, now in grey and black.</image:caption>
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      <image:title>UFS Frames</image:title>
      <image:caption>Jon Julio's series 2 50/50 UFS frame in packaging.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909505225-80J92I2FFPIX0UHXHKO6/26907134_769296306594536_6371821582542366932_n.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Towards the beginning of 2002 we got some 50/50 UFS frames made in a clear material. These weren't designed for skating but we could see what the structure of the frames was like. Of course we skated them anyway.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a4cf6b7f14aa106b74050a2/1518909523897-WEBVF5PG9D0AXM0JJVRD/26904656_769296309927869_8465050645530721180_n.jpg</image:loc>
      <image:title>UFS Frames</image:title>
      <image:caption>Towards the beginning of 2002 we got some 50/50 UFS frames made in a clear material. These weren't designed for skating but we could see what the structure of the frames was like. Of course we skated them anyway.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UFS Frames</image:title>
      <image:caption>The clear 50/50 UFS frames looked incredible on a pair of the new Rollerblade Access skates.</image:caption>
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