This Jon Julio ad hit around Summer of 2012 with his series 2 50/50 UFS Pro Model frame, now in grey and black. Jon’s frame patch had turntables showing his love for hip hop. This was right around the time he started HeadcaseLife, his music and lifestyle website.
Dominic Sagona didn't get an ad for his UFS frame, since he was in the original UFS frame ad a year earlier. This was the photo we used for the frame packaging. His frame patch featured his name, and went through a few revisions before landing on this color. A few earlier versions used snake skin as the texture.
Rachard Johnson had the next Pro Model 50/50 UFS frame, shown in this Daily Bread ad in February 2002. With his huge hops, Rachard could get up on ledges most people would only dream of. Rachard's Pro Model 50/50 Frame patch showed his love for basketball. He was laying on the England Clothing packing table to pose for this shot.
The 50/50 Pro Model for Louie Zamora was one of our favorite sequence shots ever. An incredible switchup, shot up close by Jess, the fisheye made this curved ledge look wavy. Louie’s Pro Model patch has an EscoZoo logo on the left, the infamous crew from Escondido.
After the initial round of three frames shipped, we started working on the next release. Josh Petty got the first of the new ads featuring his pro model. Josh‘s pro model 50/50 UFS frame had his tattoo on it. This logo was later stripped down and put on a tshirt with the logo on the side, similar to where Josh had another tattoo.
The packaging for the 50/50 UFS frames were designed to display everything the buyer would get. We also knew there would be multiple companies making UFS frames and wanted to make sure the frames would be noticed in skate shops. The back of the packaging featured a full color photo of the skater, intended to end up on people's walls like a poster.
This 50/50 UFS frame ad hit in Fall of 2001. It detailed the features of the 50/50 UFS frames and showed the three initial release models; Jon Julio, Fabiola Da Silva and the red team frame.
Fabiola Dasilva had one of the first pro model 50/50 UFS frames, shown in this ad from June 2001. Fabiola's 50/50 UFS frame patch was a play on the flag of Brazil. We didn't have too many revisions, the design was pretty obvious with her love for her country.
The first molded frame samples came in April of 2001, which is when we shot this Jon Julio ad. The frames he was holding were the first samples and were solid black, we added the patch in Photoshop. With the new 50/50 UFS frames, we could create custom patches for each of the Pro models. Jon Julio was currently working on Rolling the videogame so wanted his patch to show him gaming. These were a few designs we came up with, eventually going with the middle one.
While we were making tweaks to the frames and working on the mold, this Robert Guerrero sequence ad hit right around his VG17 profile in Summer 2001.